What if Amazon buys RIM?

I was thinking about the following article on WSJ regarding RIM, one of multiple in litany of arguments why RIM simply will not survive and why no one in their right mind would want to buy them. Yes, who in their right mind would make charting inroads to space (BlueOrigin) his next project — that after having taken equally seemingly crazy bets at the time: moving from an original and lucrative business of selling books online, to running a multi-category online retail operation, to powering cloud-based services, and then to producing and direct selling e-reader devices? In retrospect, these now make sense (well, we’ll see if on December 21st of this year whether Blue Origin was a good bet or not 🙂 ). In terms of making a case to buy RIM, it certainly made me wonder… Consider – while the iPad has made fantastic inroads into the enterprise, as have Android devices (mostly smartphones at this time), the Kindle is a complete afterthought – purely an “off-time” device for reading books, consuming media, but not one that comes to mind when productivity is required. But where better to compose notes (with a stylus perhaps), do email, review spreadsheets, and any other number of applications that don’t require intensive graphical processing power, high-density displays, or magical embedded devices like accelerometers? And what better user interface than e-ink? In terms of enterprise devices that have not integrated e-ink, Blackberrys were THE ultimate productivity device in what now seems like a bygone era (of now a full couple of years?). But RIM’s decision to push it headlong into the incredibly competitive consumer space where YouTube, AngryBirds and DrawSomething reign supreme, in retrospect, now shows an incredible error in strategy. And with the Fire, Amazon has shown that it can take an existing operating system (Android), and successfully fork it to completely new applications beyond the intention of the original manufacturer. If the Kindle team could accomplish this with Android, why not the Blackberry OS, another operating system that is based on Java & C++? This idea has already been trod in Forbes, and Amazon already made the overture to RIM a few months ago. But with this recent spate of executive departures, perhaps it’s time to have another go? I for one would welcome another player in the space, and would love to have a real alternative to currently overpowered, imperfect (at least for the office), battery vampires like iPads and Androids.

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