This Innovation Lab Is Designing the Mall of the Future | Adweek

“…perhaps the best example of a hands-on project with the mall happened last holiday season through a partnership with eBay. Three shoppable glass screens were set up so shoppers could swipe through more than 100 products from Sony, Rebecca Minkoff and Toms Shoes and then buy them from a mobile device. The 10-foot tall screens were positioned across from Westfield Labs’ office, letting staffers see from their desks how people reacted to the project….Also on the East Coast, Westfield Labs rolled out seven-foot digital screens in New Jersey’s Garden State Plaza when it opened in March. The screens display images of products from nearby stores and show shoppers how to find them. ”