Ethics and An Italian Job

Background and Context   It is almost unfathomable in the 21st century to consider Italy, a modern country and member of the European Union, as having a culture in which paying bribes, making irregular payments to debtors, and a lack of financial transparency is the norm. Yet in the year 2011, Transparency.org, a global watchdog…

This Innovation Lab Is Designing the Mall of the Future | Adweek

“…perhaps the best example of a hands-on project with the mall happened last holiday season through a partnership with eBay. Three shoppable glass screens were set up so shoppers could swipe through more than 100 products from Sony, Rebecca Minkoff and Toms Shoes and then buy them from a mobile device. The 10-foot tall screens…

Software Development and Product Liability – A Perspective

One might imagine that computer software, with its ephemeral nature and immediate associations with games like Angry Birds™ could rarely be conceived to fall into the realm of a serious products liability case. However, computers and software have evolved to become essential components in the successful operation of critical customer-facing operations, from systems that have…

Westfield Labs displays digital, physical vision | RetailingToday.com

Ultra high definition displays installed at the Westfield Garden State Plaza mall produce stunning images, engage shoppers and serve as a reminder why retail pundits are wrong who say, “the mall is dead.” Source: Westfield Labs displays digital, physical vision | RetailingToday.com

AgilOne Data-Driven Marketing Conference Panel Session

On a panel in February discussing how Westfield Labs is integrating digital technology into physical retail; covering topics like how to track consumer behavior using digital technology in a physical retail environment. A great session! AgilOne Data-Driven Marketing Summit

Digital Storefronts Launch

Today in partnership with eBay Inc., we’re unveiling three digital storefronts for Sony, TOMS and Rebecca Minkoff at Westfield San Francisco Centre, right outside our office windows. This first partnership pilot from Westfield Labs converges the best of retail and technology for an innovative shopping experience. With the ubiquity of mobile and social technology, consumers’…