Patents Primer
A walk-though on the basics of proposing and setting up a patent program. https://docs.google.com/presentation/d/18aUsuRIK47WsO9LMg4USVaGakPsOFITen-Hl-oDJP5A/edit?usp=sharing
From San Francisco to Berlin
New at: Livingly Media, San Francisco / USA as Senior Vice President of Product Previously at: Westfield Labs, San Francisco / USA as Senior Vice President Product How digital is your life?Social media and digital applications are part of my job, and also part of my life after work. As I wear an Apple watch, I’m always…
An IDEA for IDEO: Conversational Design
The Idea Not everyone possesses creative confidence, and even those that have felt confident in one context may lose some confidence in undertaking a new challenge in which they have little or no experience. What if IDEO could always be there when that individual needed creative guidance, an introduction to an expert, or a…
New.edu Brand Repositioning Research
New.edu Growth Marketing Proposal from Erik Kokkonen A growth marketing concept developed for New Charter University
An Analysis of Tesla
Company Overview, History, Industry and Competitive Analysis Tesla Motors has been in business thirteen years as of the writing of this report, with headquarters located in the hub of American technology, Silicon Valley. Since its founding in 2003 by CEO and Product Architect, Elon Musk, the company now boasts an employee base of 14,000. More…
Data Ethics & Privacy Engineering Coaching
Guest coaching on privacy engineering and data ethics for Knōd’s undergraduate program in Nairobi, Kenya. https://www.slideshare.net/ekokkonen/privacy-data-ethics/ekokkonen/privacy-data-ethics Privacy and Data Ethics Coaching
A Cost/Benefit Analysis of Renting vs. Buying in the US Real Estate Market
Rent/Price Ratio Data 2000-2014 Price/rent ratio data and commentary on overall change The following chart and data, outlining the Gross Rent-Price Ratio for U.S. properties from 1960 through early 2014, were retrieved from the Lincoln Institute of Land Policy; however, it is important to note that the focus of this paper will be the period…
Analysis of Comcast Cable/Xfinity and Universal Pictures
Producers’ Market Structures and Operations Producers to be reviewed and their market structures This report will focus on two of the leading companies in the cable television and film industries: Xfinity/Comcast Cable, in cable television, and Universal Pictures, in film. The two companies and their industries function within a monopolistic and oligopolistic market structure, respectively. Before…
Improving Product Quality with Technology – A Perspective
Westfield Corporation, one of the world’s largest shopping centre developers and operators, launched its first product in Australia in 1960. Since that time, Westfield has launched nearly 100 shopping centres Australia, the United States, and the United Kingdom. When shopping centres first opened, they addressed a core need in the retail landscape: with the…
Globalization’s Impact on US Worker Productivity
When considering the impact of globalization on US worker productivity, the last industry to be considered would be that of shopping centers, like Westfield Corporation, whose industry falls primarily into property management/operations and development. More often, globalization and productivity is considered with respect to adjacent industries like retail or food service. However, the fascinating…
Erik Kokkonen 