Can Data Save the Mall? | AdvertisingAge

“In the new Fashion District at Westfield Garden State Plaza in Paramus, N.J., stand a half dozen seven-foot-tall touchscreens. The larger-than-life displays have games, movie trailers, retailer catalogs, interactive directories and other applications. The digital storefronts are among the latest efforts from Westfield Labs, an innovative digital arm of the high-end mall operator, aimed at…

This Innovation Lab Is Designing the Mall of the Future | Adweek

“…perhaps the best example of a hands-on project with the mall happened last holiday season through a partnership with eBay. Three shoppable glass screens were set up so shoppers could swipe through more than 100 products from Sony, Rebecca Minkoff and Toms Shoes and then buy them from a mobile device. The 10-foot tall screens…

Westfield Labs displays digital, physical vision |

Ultra high definition displays installed at the Westfield Garden State Plaza mall produce stunning images, engage shoppers and serve as a reminder why retail pundits are wrong who say, “the mall is dead.” Source: Westfield Labs displays digital, physical vision |

AgilOne Data-Driven Marketing Conference Panel Session

On a panel in February discussing how Westfield Labs is integrating digital technology into physical retail; covering topics like how to track consumer behavior using digital technology in a physical retail environment. A great session! AgilOne Data-Driven Marketing Summit

Digital Storefronts Launch

Today in partnership with eBay Inc., we’re unveiling three digital storefronts for Sony, TOMS and Rebecca Minkoff at Westfield San Francisco Centre, right outside our office windows. This first partnership pilot from Westfield Labs converges the best of retail and technology for an innovative shopping experience. With the ubiquity of mobile and social technology, consumers’…